Consumer segmentation based on use patterns (Q2038211)

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scientific article
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English
Consumer segmentation based on use patterns
scientific article

    Statements

    title
    Consumer segmentation based on use patterns (English)
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    publication date
    9 July 2021
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    zbMATH Keywords
    real-time marketing
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    circular data
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    spherical \(k\)-means clustering
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    market segmentation
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    describes a project that uses
    R
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    Tsclust
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    WeightedCluster
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    CircStats
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    circular
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    Silhouettes
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    CircNNTSR
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    clue
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    Identifiers

    zbMATH DE Number
    7370652
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    OpenAlex ID
    W3006836939
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