Consumer segmentation based on use patterns

DOI10.1007/s00357-019-09360-2OpenAlexW3006836939MaRDI QIDQ2038211

María Mercedes Gregorio-Domínguez, Juan José Fernández-Durán

Publication date: 9 July 2021

Published in: Journal of Classification (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00357-019-09360-2

zbMATH Keywords

circular datamarket segmentationreal-time marketingspherical \(k\)-means clustering

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30)

Uses Software

• R
• Silhouettes
• CircNNTSR
• clue
• CircStats
• circular
• Tsclust
• WeightedCluster

Cites Work

• Silhouettes: a graphical aid to the interpretation and validation of cluster analysis
• Maximum likelihood estimation of nonnegative trigonometric sum models using a Newton-like algorithm on manifolds
• Initializing \(K\)-means batch clustering: A critical evaluation of several techniques
• Clustering of time series data -- a survey
• Topics in Circular Statistics
• Statistical Analysis of Circular Data
• Circular Distributions Based on Nonnegative Trigonometric Sums
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