Consumer segmentation based on use patterns

DOI10.1007/S00357-019-09360-2MaRDI QIDQ2038211zbMATH OpenOpenAlexFDO

Authors Juan José Fernández-Durán, María Mercedes Gregorio-Domínguez

Publication date 9 July 2021

Published in Journal of Classification (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s00357-019-09360-2

zbMATH Keywords

circular datamarket segmentationreal-time marketingspherical \(k\)-means clustering

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30)

Cites work

• Circular Distributions Based on Nonnegative Trigonometric Sums
• Clustering of time series data -- a survey
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• Initializing \(K\)-means batch clustering: A critical evaluation of several techniques
• Maximum likelihood estimation of nonnegative trigonometric sum models using a Newton-like algorithm on manifolds
• Silhouettes: a graphical aid to the interpretation and validation of cluster analysis
• Statistical Analysis of Circular Data
• Topics in circular statistics. With 1 IBM-PC floppy disk (3. 5 inch, HD)

Cited in

(2)

• Market segmentation in online platforms
• Consumer behavior of outdoor activity gear shop

Describes a project that uses

Uses Software

• R
• Tsclust
• WeightedCluster
• CircStats
• circular
• Silhouettes
• CircNNTSR
• clue

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