Consumer segmentation based on use patterns
From MaRDI portal
Publication:2038211
DOI10.1007/s00357-019-09360-2MaRDI QIDQ2038211
Juan José Fernández-Durán, María Mercedes Gregorio-Domínguez
Publication date: 9 July 2021
Published in: Journal of Classification (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s00357-019-09360-2
62H30: Classification and discrimination; cluster analysis (statistical aspects)
Uses Software