Consumer segmentation based on use patterns (Q2038211)
From MaRDI portal
!
This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use the normal view instead:
scientific article; zbMATH DE number 7370652
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Consumer segmentation based on use patterns |
scientific article; zbMATH DE number 7370652 |
Statements
Consumer segmentation based on use patterns (English)
0 references
9 July 2021
0 references
real-time marketing
0 references
circular data
0 references
spherical \(k\)-means clustering
0 references
market segmentation
0 references
0 references
