Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (Q2566046)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount |
scientific article |
Statements
Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (English)
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22 September 2005
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Supply chain
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Co-op advertising
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Price discount
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Game theory
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