The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? (Q3116738)

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The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
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    The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? (English)
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    12 February 2012
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    sales promotions
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    coupons
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    loyalty programs
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    marketing
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