Strategies to Fight Ad-Sponsored Rivals (Q3117308)

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scientific article
Language Label Description Also known as
English
Strategies to Fight Ad-Sponsored Rivals
scientific article

    Statements

    title
    Strategies to Fight Ad-Sponsored Rivals (English)
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    author
    Feng Zhu
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    publication date
    27 February 2012
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    zbMATH Keywords
    strategy
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    business models
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    tactics
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    advertising pricing
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    Identifiers

    zbMATH DE Number
    6009394
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    OpenAlex ID
    W2152914657
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