Planning Online Advertising Using Gini Indices (Q5129191)

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scientific article; zbMATH DE number 7266006
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Planning Online Advertising Using Gini Indices
scientific article; zbMATH DE number 7266006

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    Planning Online Advertising Using Gini Indices (English)
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    26 October 2020
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    online advertising
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    Gini index
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    Lorenz curve
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    decomposition method
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    spreading impressions
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