Planning online advertising using Gini indices

DOI10.1287/OPRE.2019.1841MaRDI QIDQ5129191zbMATH OpenOpenAlexWikidataFDO

Authors

Publication date 26 October 2020

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.2019.1841

zbMATH Keywords

Gini indexLorenz curvedecomposition methodonline advertisingspreading impressions

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

• scientific article; zbMATH DE number 4153678 (Why is no real title available?)
• scientific article; zbMATH DE number 3951797 (Why is no real title available?)
• A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements
• Decomposition Principle for Linear Programs
• Dual Stochastic Dominance and Related Mean-Risk Models
• Equitable service by a facility: minimizing the Gini coefficient
• From stochastic dominance to mean-risk models: Semideviations as risk measures
• Gini's mean difference: a superior measure of variability for non-normal distributions
• Maximally representative allocations for guaranteed delivery advertising campaigns
• On an Extension of the Gini Inequality Index
• Optimal dynamic auctions for display advertising
• Optimizing performance-based internet advertisement campaigns
• Primal convergence from dual subgradient methods for convex optimization
• Scheduling of dynamic in-game advertising
• The Gini methodology. A primer on a statistical methodology.
• The planning of guaranteed targeted display advertising
• Two ``well-known properties of subgradient optimization
• Validation of subgradient optimization

Cited in

(2)

• Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning
• Integrated ad delivery planning for targeted display advertising

Describes a project that uses

Uses Software

• CPLEX
• LMOMENTS

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