Planning online advertising using Gini indices

DOI10.1287/OPRE.2019.1841zbMATH Open1444.90072OpenAlexW2969246313WikidataQ127336324 ScholiaQ127336324MaRDI QIDQ5129191FDOQ5129191

Authors:

Publication date: 26 October 2020

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.2019.1841

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zbMATH Keywords

Gini indexLorenz curvedecomposition methodonline advertisingspreading impressions

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• The Gini methodology. A primer on a statistical methodology.
• Gini's mean difference: a superior measure of variability for non-normal distributions
• Title not available (Why is that?)
• Two ``well-known properties of subgradient optimization
• Title not available (Why is that?)
• From stochastic dominance to mean-risk models: Semideviations as risk measures
• Primal convergence from dual subgradient methods for convex optimization
• Dual Stochastic Dominance and Related Mean-Risk Models
• Validation of subgradient optimization
• On an Extension of the Gini Inequality Index
• Decomposition Principle for Linear Programs
• Equitable service by a facility: minimizing the Gini coefficient
• A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements
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• Scheduling of dynamic in-game advertising
• Optimal dynamic auctions for display advertising
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• Optimizing performance-based internet advertisement campaigns

Cited In (2)

• Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning
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Uses Software

• CPLEX
• LMOMENTS

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