Optimal Dynamic Auctions for Display Advertising
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Publication:5360834
DOI10.1287/opre.2017.1592zbMath1372.90112OpenAlexW3125868218MaRDI QIDQ5360834
Publication date: 26 September 2017
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://semanticscholar.org/paper/12aa70a0e42664cca035b80533bad2ab2db8b6a7
Dynamic programming (90C39) Auctions, bargaining, bidding and selling, and other market models (91B26)
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Integrated Ad Delivery Planning for Targeted Display Advertising ⋮ Deals or No Deals: Contract Design for Online Advertising ⋮ Planning Online Advertising Using Gini Indices ⋮ Cost-per-Impression Pricing for Display Advertising ⋮ Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand
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