Optimal contracts for intermediaries in online advertising

DOI10.1287/OPRE.2017.1618MaRDI QIDQ5360833zbMATH OpenOpenAlexFDO

Authors Santiago R. Balseiro, Ozan Candogan

Publication date 26 September 2017

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://semanticscholar.org/paper/9cf92e211ae07d4164c484d30e7dae0e8b92a059

zbMATH Keywords

budget constraintsintermediary problemsInternet advertisingmechanism designrepeated auctions

Mathematics Subject Classification ID

Convex programming (90C25)

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Cited in

(2)

• Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms
• Internet advertising, game theory and consumer welfare

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