OR PRACTICE—Scheduling of Dynamic In-Game Advertising

DOI10.1287/opre.1100.0852zbMath1217.90112DBLPjournals/ior/TurnerST11OpenAlexW2129241460WikidataQ56603366 ScholiaQ56603366MaRDI QIDQ3013914

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Publication date: 19 July 2011

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.1100.0852

zbMATH Keywords

linear programminggoal programmingrevenue managementdisplay advertisingdynamic in-game advertisingvideo game advertising

Mathematics Subject Classification ID

Linear programming (90C05) Deterministic scheduling theory in operations research (90B35) Approximation methods and heuristics in mathematical programming (90C59) Marketing, advertising (90B60)

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