Optimal strategy and cost sharing of free gift cards in a retailer power supply chain (Q6070134)

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scientific article; zbMATH DE number 7768075
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English
Optimal strategy and cost sharing of free gift cards in a retailer power supply chain
scientific article; zbMATH DE number 7768075

    Statements

    title
    Optimal strategy and cost sharing of free gift cards in a retailer power supply chain (English)
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    author
    Yuefeng Li
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    Jingming Pan
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    Xiao-Wo Tang
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    publication date
    20 November 2023
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    zbMATH Keywords
    two-product
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    free gift cards
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    retailer power
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    supply chain
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    Identifiers

    zbMATH DE Number
    7768075
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    OpenAlex ID
    W2866817617
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    DOI
    10.1111/ITOR.12574
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