Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords (Q6167386)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords |
scientific article; zbMATH DE number 7709088
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords |
scientific article; zbMATH DE number 7709088 |
Statements
Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords (English)
0 references
10 July 2023
0 references
e-commerce
0 references
sponsored search advertising
0 references
generic search
0 references
branded search
0 references
OR in marketing
0 references
