On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705)

From MaRDI portal
Revision as of 00:47, 30 June 2023 by Importer (talk | contribs) (‎Changed an Item)
scientific article
Language Label Description Also known as
English
On a cooperative advertising model for a supply chain with one manufacturer and one retailer
scientific article

    Statements

    On a cooperative advertising model for a supply chain with one manufacturer and one retailer (English)
    0 references
    0 references
    0 references
    16 August 2012
    0 references
    supply chain management
    0 references
    cooperative advertising
    0 references
    coordination
    0 references
    game theory
    0 references

    Identifiers