Pages that link to "Item:Q2196116"
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The following pages link to Cooperative advertising models under different channel power structure (Q2196116):
Displayed 5 items.
- A profit surplus distribution mechanism for supply chain coordination: an evolutionary game-theoretic analysis (Q2140204) (← links)
- Research on demand forecasting information sharing strategy of closed-loop supply chain considering advertising effect (Q6045889) (← links)
- Cooperative advertising in social networks with positive externalities (Q6053137) (← links)
- Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns (Q6145740) (← links)
- The optimal advertising strategy with differentiated targeted effect consumers (Q6170675) (← links)