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The following pages link to ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL (Q3402034):

Displaying 3 items.

Pure-strategy Nash equilibria in an advertising game with interference (Q421787) (← links)
Multi-criteria media mix decision model for advertising a single product with segment specific and mass media (Q2358302) (← links)
An advertising game with multiplicative interference (Q5495598) (← links)

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