Pages that link to "Item:Q523441"
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The following pages link to Cooperative advertising with accrual rate in a dynamic supply chain (Q523441):
Displaying 5 items.
- Dynamic cooperative advertising under manufacturer and retailer level competition (Q1754361) (← links)
- Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain (Q5070127) (← links)
- Cooperative advertising programs: are accrual constraints necessary? (Q6088206) (← links)
- Effects of accrual rates in cooperative advertising programs for channel members with risk preferences (Q6544916) (← links)
- Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers (Q6659835) (← links)