A unified framework of targeted marketing using customer preferences

DOI10.1111/COIN.12003MaRDI QIDQ4972552zbMATH OpenOpenAlexFDO

Authors Jiajin Huang, Ning Zhong, Yiyu Yao

Publication date 25 November 2019

Published in Computational Intelligence (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/coin.12003

zbMATH Keywords

customer preferencetargeted marketingutility theoryweb intelligence

Mathematics Subject Classification ID

Internet topics (68M11) Utility theory (91B16) Consumer behavior, demand theory (91B42)

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(6)

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• Cost-sensitive three-way recommendations by learning pair-wise preferences
• scientific article; zbMATH DE number 2040745 (Why is no real title available?)
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• Rough Sets and Current Trends in Computing
• Generalized CMR technology as a natural source of objective marketing information

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