Advertising and Cost Reduction

DOI10.2202/1935-1704.1530MaRDI QIDQ3573054zbMATH OpenOpenAlexFDO

Authors Giovanni Immordino

Publication date 30 June 2010

Published in The B.E. Journal of Theoretical Economics (Search for Journal in Brave)

Full work available at URL http://www.csef.it/WP/wp177.pdf

zbMATH Keywords

cost reductionforeign direct investmentinformative advertisingtargeting

Mathematics Subject Classification ID

Marketing, advertising (90B60) Production theory, theory of the firm (91B38) Special types of economic markets (including Cournot, Bertrand) (91B54)

Recommendations

• Combination advertising with budget constraint
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• ADVERTISING IN A COMPETITIVE PRODUCT LINE
• Improved equilibria via public service advertising
• Price Advertising and the Deterioration of Product Quality

Cited in

(1)

• Minimization of communication expenditure for seasonal products

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