Advertising Arbitrage

DOI10.1093/ROF/RFAC019MaRDI QIDQ5099838zbMATH OpenOpenAlexFDO

Authors Sergey Kovbasyuk, Marco Pagano

Publication date 26 August 2022

Published in Review of Finance (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1093/rof/rfac019

zbMATH Keywords

advertisinglimited attentionlimits to arbitrageprice discovery

Mathematics Subject Classification ID

Marketing, advertising (90B60) Portfolio theory (91G10)

Recommendations

• Arbitrage opportunities across sponsored search markets
• Optimal advertising of auctions
• Advertising in a differential oligopoly game
• Simultaneous ad auctions
• Estrategias optimas de publicidad y precio
• Equilibrium price and advertisement distributions
• Equilibrium Distribution of Advertising Prices
• Advertising competition in a mixed oligopoly
• A Differential Game in Advertising

Cited in

(4)

• Advertising strategies in a franchise system
• Advertising an event
• Promoting assets selling through advertisement channels
• Advertising and Cost Reduction

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