Applicability of Customer Churn Forecasts in a Non-Contractual Setting

DOI10.1007/3-540-26981-9_38MaRDI QIDQ5445846zbMATH OpenOpenAlexFDO

Authors Jörg Hopmann, Anke Thede

Publication date 6 March 2008

Published in Studies in Classification, Data Analysis, and Knowledge Organization (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/3-540-26981-9_38

Mathematics Subject Classification ID

Classification and discrimination; cluster analysis (statistical aspects) (62H30) Information theory (general) (94A15)

Cited in

(3)

• Predictive analytics for customer repurchase: interdisciplinary integration of buy till you die modeling and machine learning
• A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings
• Customer-base analysis using repeated cross-sectional summary (RCSS) data

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