Business-oriented web personalization: A decision-making approach

DOI10.1007/3-540-45336-9_12MaRDI QIDQ4475444zbMATH OpenFDO

Authors Carlos Alberto Odorico de Moraes Filho, Francilene Procpio Garcia

Publication date 9 August 2004

Published in Lecture Notes in Computer Science (Search for Journal in Brave)

Full work available at URL http://link.springer.de/link/service/series/0558/bibs/2252/22520077.htm

Mathematics Subject Classification ID

Computing methodologies for information systems (hypertext navigation, interfaces, decision support, etc.) (68U35) Computing methodologies and applications (68U99)

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• Web personalisation -- an overview
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Cited in

(4)

• Is personalization all about technology?
• Business modeling framework for personalisation in mobile business services
• Web personalization techniques for e-commerce
• Web personalisation -- an overview

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