Heteroscedasticity-aware stratified sampling to improve uplift modeling

DOI10.1016/J.EJOR.2025.02.030MaRDI QIDQ6981364zbMATH OpenFDO

Authors Björn Bokelmann, Stefan Lessmann

Publication date 20 May 2025

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/J.EJOR.2025.02.030

zbMATH Keywords

heteroscedasticityOR in marketingsamplingstratificationuplift modeling

Mathematics Subject Classification ID

Applications of statistics to biology and medical sciences; meta analysis (62P10) Marketing, advertising (90B60)

Cites work

• Adaptive enrichment designs for confirmatory trials
• Double/debiased machine learning for treatment and structural parameters
• Generalized random forests
• Improving uplift model evaluation on randomized controlled trial data
• Optimal multivariate matching before randomization
• OptimalA PrioriBalance in the Design of Controlled Experiments
• Quasi-oracle estimation of heterogeneous treatment effects
• Response transformation and profit decomposition for revenue uplift modeling
• Sampling
• Stratification trees for adaptive randomisation in randomised controlled trials
• Targeting customers under response-dependent costs
• Toward Optimal Variance Reduction in Online Controlled Experiments

This page was built for publication: Heteroscedasticity-aware stratified sampling to improve uplift modeling

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6981364)