Improving uplift model evaluation on randomized controlled trial data

DOI10.1016/J.EJOR.2023.09.018MaRDI QIDQ6555155zbMATH OpenFDO

Authors Björn Bokelmann, Stefan Lessmann

Publication date 14 June 2024

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/J.EJOR.2023.09.018

zbMATH Keywords

causal machine learningevaluationOR in marketingQiniuplift modeling

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites work

• Double/debiased machine learning for treatment and structural parameters
• Estimating causal effects with optimization-based methods: a review and empirical comparison
• Estimation and Inference of Heterogeneous Treatment Effects using Random Forests
• Generalized random forests
• High-dimensional regression adjustments in randomized experiments
• Policy learning with observational data
• Quasi-oracle estimation of heterogeneous treatment effects
• Response transformation and profit decomposition for revenue uplift modeling
• Semiparametric Efficiency in Multivariate Regression Models with Missing Data
• Targeting customers under response-dependent costs

Cited in

(2)

• Predicting and optimizing marketing performance in dynamic markets
• Heteroscedasticity-aware stratified sampling to improve uplift modeling

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