High-Definition Television: Assessing Demand Forecasts for a Next Generation Consumer Durable

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DOI10.1287/MNSC.39.11.1319MaRDI QIDQ4287706zbMATH OpenOpenAlexFDO

Authors Barry L. Bayus

Publication date 12 April 1994

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.39.11.1319

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited in

(3)

Improving the Bass model's predictive power through online reviews, search traffic and macroeconomic data
Dynamic pricing of a status symbol
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results

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