Intensity Measures of Consumer Preference

DOI10.1287/OPRE.28.2.278MaRDI QIDQ3861128zbMATH OpenOpenAlexFDO

Authors John R. Hauser, Steven M. Shugan

Publication date 1980

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.28.2.278

zbMATH Keywords

consumer preferenceeconometricsestimating consumer preference functionsintensity measuresproduct design

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Operations research and management science (90B99) Group preferences (91B10) Mathematical economics (91B99)

Cited in

(3)

• Statistical theory for the ratio model of paired comparisons
• Improving PRETREE's predictive capabilities
• A framework for explaining decision-theoretic advice

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