Improving PRETREE's predictive capabilities

DOI10.1016/S0377-2217(97)83329-2MaRDI QIDQ1278646zbMATH OpenOpenAlexFDO

Authors Dennis H. Gensch, Sanjoy Ghose

Publication date 22 February 1999

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/s0377-2217(97)83329-2

zbMATH Keywords

real-world problemshierarchical choice modelsPRETREE

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

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Cites work

• scientific article; zbMATH DE number 3965301 (Why is no real title available?)
• A new stochastic ultrametric tree unfolding methodology for assessing competitive market structure and deriving market segments
• An information-theoretic two-stage, two-decision rule, choice model
• Choice by elimination
• Intensity Measures of Consumer Preference
• Mathematical models of brand choice behavior
• On Statistical Testing for Intransitivity in Multiattribute Consumer Preference Surveys

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