Mathematical models of brand choice behavior
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Cites work
- scientific article; zbMATH DE number 3152611 (Why is no real title available?)
- scientific article; zbMATH DE number 3965301 (Why is no real title available?)
- A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences
- A Measurement Error Approach for Modeling Consumer Risk Preference
- Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice
- Optimal positioning of new product-concepts: Some analytical implications and empirical results
- Prospect Theory: An Analysis of Decision under Risk
- Statistical methods for a theory of cue learning
- Theory of games and economic behavior.
Cited in
(18)- Feature issue: Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behavior
- Using store level scanner data to improve category management decisions: developing positioning maps
- MARKEX: An intelligent decision support system for product development decisions
- A model for multiple brand choice.
- Disaggregate hierarchical decision Huff model incorporating consumer \textit{Kaiyu} choices among shopping sites
- Modelling consideration heterogeneity in a two-stage conjunctive model
- A Bayesian approach to the spatial representation of market structure from consumer choice data
- A simulation analysis of brand investments
- A Mathematical Model for the Origin of Name Brands and Generics
- Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
- Classification methods for random utility models with i.i.d. disturbances under the most probable alternative rule
- On the equivalence between elimination-by-aspects and generalised extreme value models of choice behaviour
- Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions
- On-line consumer brand choice behavior based on discrete choice model
- scientific article; zbMATH DE number 125776 (Why is no real title available?)
- Agricultural product development using multidimensional and multicriteria anlyses: The case of wine
- Improving PRETREE's predictive capabilities
- A multi‐attribute motivational model of consumer choice based on a new outranking relation
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