A multi‐attribute motivational model of consumer choice based on a new outranking relation

DOI10.1111/1475-3995.00413MaRDI QIDQ4454772zbMATH OpenOpenAlexFDO

Authors

Publication date 8 March 2004

Published in International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/1475-3995.00413

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Case-oriented studies in operations research (90B90) Consumer behavior, demand theory (91B42)

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Cites work

• scientific article; zbMATH DE number 3152611 (Why is no real title available?)
• scientific article; zbMATH DE number 3339023 (Why is no real title available?)
• Generalized transitivity and preferences modelling: The concept of hyper- order
• Mathematical models of brand choice behavior

Cited in

(4)

• Computer consumer behavior modeling: multicriteria model for choosing ionizers
• scientific article; zbMATH DE number 1996452 (Why is no real title available?)
• Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
• Food market segmentation based on consumer preferences using outranking multicriteria approaches

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