scientific article; zbMATH DE number 125776

zbMATH Open0755.90018MaRDI QIDQ4027508FDOQ4027508

Authors: Martin J. Beckmann 

Publication date: 21 February 1993

Title of this publication is not available (Why is that?)

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zbMATH Keywords

Markov chainbrand choicetwo-stage decision processlong-run market shares

Mathematics Subject Classification ID

Decision theory (91B06) Consumer behavior, demand theory (91B42)

Cited In (6)

• Relative influence of purchase feedback and nonfeedback effects on market share--based on the first order Markov brand switching model
• Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media
• A new approach to evaluate the market share of service industries
• Basics of \textit{Kaiyu} Markov models: reproducibility theorems -- a validation of the infinite \textit{Kaiyu} representation
• Measurement of stability of marketing brands dependent on quantity and duration of use
• Stochastic modelling of household behaviour before, during and after a consumer price promotion

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