scientific article; zbMATH DE number 125776

MaRDI QIDQ4027508zbMATH OpenFDO

Authors Martin J. Beckmann

Publication date 21 February 1993

zbMATH Keywords

brand choicelong-run market sharesMarkov chaintwo-stage decision process

Mathematics Subject Classification ID

Decision theory (91B06) Consumer behavior, demand theory (91B42)

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(11)

• Markov chain Monte Carlo and models of consideration set and parameter heterogeneity
• Mathematical models of brand choice behavior
• A hierarchical elimination modeling approach for market structure analysis
• Relative influence of purchase feedback and nonfeedback effects on market share--based on the first order Markov brand switching model
• A new approach to evaluate the market share of service industries
• Satiation and switching: the dynamic attribute satiation model meets observed choice patterns
• An extended mover—stayer model for diagnosing the dynamics of trial and repeat for a new brand
• Entry and exit in markov-process models estimated from macro data, with applications to shifts between advertising media
• Stochastic modelling of household behaviour before, during and after a consumer price promotion
• Measurement of stability of marketing brands dependent on quantity and duration of use
• Basics of \textit{Kaiyu} Markov models: reproducibility theorems -- a validation of the infinite \textit{Kaiyu} representation

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