Measurement of stability of marketing brands dependent on quantity and duration of use

MaRDI QIDQ5320979zbMATH OpenFDO

Authors Priyender Gla, Diwakar Khare, Jagdish Prasad

Publication date 22 July 2009

zbMATH Keywords

quantity ratiostability index

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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(2)

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