Measuring the effects of new brand introduction on inter-brand strategic interaction

DOI10.1016/S0377-2217(99)00028-4zbMath0938.90043OpenAlexW1979804956MaRDI QIDQ1806845

Pradeep K. Chintagunta

Publication date: 29 June 2000

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(99)00028-4

zbMATH Keywords

marketinglogit modelcompetitive interactionsnew brand introduction

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (1)

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Uses Software

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Cites Work

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• Estimating the dimension of a model
• Nonparametric identification and estimation of polychotomous choice models
• A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences

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