Measuring the effects of new brand introduction on inter-brand strategic interaction

DOI10.1016/S0377-2217(99)00028-4zbMATH Open0938.90043OpenAlexW1979804956MaRDI QIDQ1806845FDOQ1806845

Pradeep Chintagunta

Publication date: 29 June 2000

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0377-2217(99)00028-4

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zbMATH Keywords

marketinglogit modelcompetitive interactionsnew brand introduction

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

• Estimating the dimension of a model
• Title not available (Why is that?)
• A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences
• Nonparametric identification and estimation of polychotomous choice models

Cited In (4)

• Positioning of new brands in an experiment
• A mathematical model for an optimal appointed delivery date on a home delivery market
• Multinomial logit market share models: Equilibrium characteristics and strategic implications
• Using demand transfer ratios to infer market impacts of new goods

Uses Software

• GAUSS

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