Measuring the effects of new brand introduction on inter-brand strategic interaction
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Publication:1806845
DOI10.1016/S0377-2217(99)00028-4zbMath0938.90043OpenAlexW1979804956MaRDI QIDQ1806845
Publication date: 29 June 2000
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0377-2217(99)00028-4
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