Measuring the effects of new brand introduction on inter-brand strategic interaction

DOI10.1016/S0377-2217(99)00028-4MaRDI QIDQ1806845zbMATH OpenOpenAlexFDO

Authors Pradeep Chintagunta

Publication date 29 June 2000

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/s0377-2217(99)00028-4

zbMATH Keywords

marketinglogit modelcompetitive interactionsnew brand introduction

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Recommendations

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• Measurement of stability of marketing brands dependent on quantity and duration of use

Cites work

• scientific article; zbMATH DE number 3816888 (Why is no real title available?)
• A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences
• Estimating the dimension of a model
• Nonparametric identification and estimation of polychotomous choice models

Cited in

(4)

• Positioning of new brands in an experiment
• A mathematical model for an optimal appointed delivery date on a home delivery market
• Multinomial logit market share models: Equilibrium characteristics and strategic implications
• Using demand transfer ratios to infer market impacts of new goods

Describes a project that uses

Uses Software

• GAUSS

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