A simulation analysis of brand investments

DOI10.1007/S002910050011MaRDI QIDQ1976733zbMATH OpenOpenAlexFDO

Authors Henrik Sattler

Publication date 21 June 2001

Published in OR Spektrum (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s002910050011

zbMATH Keywords

brand equityearnings multiplesrisk analysis

Mathematics Subject Classification ID

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