A model for multiple brand choice.

DOI10.1016/S0377-2217(02)00654-9MaRDI QIDQ1420419zbMATH OpenFDO

Authors George Baltas

Publication date 2 February 2004

Published in European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

demandMarketingRandom utility modelsBrandChoice modelsConsumer behavior

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

Recommendations

• Discrete/Continuous Models of Consumer Demand
• Investigating the competitive assumptions of multinomial logit models for brand choice by nonparametric modelling
• Mathematical models of brand choice behavior
• The dependent Poisson race model and modeling dependence in conjoint choice experiments
• Structural modeling of consumer demand and its applications

Cites work

• scientific article; zbMATH DE number 3965301 (Why is no real title available?)
• A model of consumer choice for national vs private label brands
• Agricultural product development using multidimensional and multicriteria anlyses: The case of wine
• An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
• Analysis of multivariate probit models
• Existence and Uniqueness of the Maximum Likelihood Estimator for a Multivariate Probit Model
• Forecasting new product penetration with flexible substitution patterns
• Mathematical models of brand choice behavior
• On the tradeoff between computational simplicity and asymptotic properties in multivariate probit

Cited in

(16)

• Certify or not? An analysis of organic food supply chain with competing suppliers
• The nested consideration model: investigating dynamic store consideration sets and store competition
• Modernizing consumer theory: some modeling efforts
• Optimal pricing policies for differentiated brands under different supply chain power structures
• Structural modeling of consumer demand and its applications
• Comparing small- and large-scale models of multicategory buying behavior
• Investigating the competitive assumptions of multinomial logit models for brand choice by nonparametric modelling
• A simulation analysis of brand investments
• Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
• Classification methods for random utility models with i.i.d. disturbances under the most probable alternative rule
• On-line consumer brand choice behavior based on discrete choice model
• Note—Derivation of Covariance Probit Elasticities
• The benefits of incorporating utility dependencies in finite mixture probit models
• The classifier chain generalized maximum entropy model for multi-label choice problems
• Discrete/Continuous Models of Consumer Demand
• The dependent Poisson race model and modeling dependence in conjoint choice experiments

Describes a project that uses

Uses Software

• LIMDEP

This page was built for publication: A model for multiple brand choice.

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1420419)