An axiomatic basis for multiattribute value functions defined on binary attributes (Q1067972)

The insufficiency of solvability axioms for defining an additive conjoint structure in the case of binary attributes motivates an alternative approach to development of an axiomatic basis for multilinear, multiplicative and additive value functions defined on binary attributes. The alternative approach is to define four sufficiency conditions with respect to binary attributes with alternative combinations of these conditions allowing derivation of the multilinear, multiplicative and additive models.