pricesensitivitymeter (Q119949)
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Van Westendorp Price Sensitivity Meter Analysis
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | pricesensitivitymeter |
Van Westendorp Price Sensitivity Meter Analysis |
Statements
25 February 2024
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An implementation of the van Westendorp Price Sensitivity Meter in R, which is a survey-based approachto analyze consumer price preferences and sensitivity (van Westendorp 1976, isbn:9789283100386).
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