pricesensitivitymeter

MaRDI QIDQ119949CRANFDO

Authors Max Alletsee

Last update 25 February 2024

Copyright license MIT license, File License

Software version identifier 1.2.2, 0.2.1, 0.3.2, 0.3.3, 0.4.1, 1.0.0, 1.0.1, 1.1.1, 1.2.1, 1.3.0

Description

An implementation of the van Westendorp Price Sensitivity Meter in R, which is a survey-based approachto analyze consumer price preferences and sensitivity (van Westendorp 1976, isbn:9789283100386).

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