A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (Q138141)
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scientific article; zbMATH DE number 6870787
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| English | A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees |
scientific article; zbMATH DE number 6870787 |
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269
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2
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760-772
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September 2018
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22 May 2018
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A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (English)
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OR in marketing
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hybrid algorithm
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customer churn prediction
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logit leaf model
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predictive analytics
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0.8702805
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0.8419634
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0.8385905
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