A comparative study of artificial neural networks and logistic regression for classification of marketing campaign results (Q1649262)

Summary: In this study, we focus on artificial neural networks which are popularly used as universal non-linear inference models and logistic regression, which is a well known classification method in the field of statistical learning; there are many classification algorithms in the literature, though. We briefly introduce the techniques and discuss the advantages and disadvantages of these two methods through an application with real-world data set related with direct marketing campaigns of a Portuguese banking institution. The classification goal is to predict if the client will subscribe a term deposit or not after campaigns.