On sales effort and pricing decisions under alternative risk criteria (Q2030303)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On sales effort and pricing decisions under alternative risk criteria |
scientific article |
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On sales effort and pricing decisions under alternative risk criteria (English)
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7 June 2021
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(D)OR in marketing
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risk analysis
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loss aversion
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pricing
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sales effort
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