Robust causal inference for incremental return on ad spend with randomized paired geo experiments (Q2135326)

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Robust causal inference for incremental return on ad spend with randomized paired geo experiments
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    Robust causal inference for incremental return on ad spend with randomized paired geo experiments (English)
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    6 May 2022
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    effect ratio
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    heterogeneity
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    interference
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    studentized trimmed mean
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