Response transformation and profit decomposition for revenue uplift modeling (Q2286984)
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scientific article; zbMATH DE number 7156963
| Language | Label | Description | Also known as |
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| default for all languages | No label defined |
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| English | Response transformation and profit decomposition for revenue uplift modeling |
scientific article; zbMATH DE number 7156963 |
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Response transformation and profit decomposition for revenue uplift modeling (English)
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23 January 2020
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OR in marketing
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profit analytics
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uplift model
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causal machine learning
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0.8122341632843018
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0.8067745566368103
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0.7806902527809143
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0.753933846950531
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0.746403157711029
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