High price or low price? An experimental study on a markdown pricing policy (Q2301962)

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scientific article; zbMATH DE number 7173713
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    High price or low price? An experimental study on a markdown pricing policy
    scientific article; zbMATH DE number 7173713

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      High price or low price? An experimental study on a markdown pricing policy (English)
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      25 February 2020
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      behavioral OR
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      strategic customers
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      reference dependency
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      prospect theory
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      clearance sales
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