Banking behaviour after the lifecycle event of ``moving in together'': an exploratory study of the role of marketing investments (Q2370358)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Banking behaviour after the lifecycle event of ``moving in together'': an exploratory study of the role of marketing investments |
scientific article |
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Banking behaviour after the lifecycle event of ``moving in together'': an exploratory study of the role of marketing investments (English)
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25 June 2007
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marketing
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banking
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strategic planning
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ordered logit analysis
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