Multiplicative calculus and its applications (Q2382683)

In this expository article the authors develop the basics of the so called multiplicative calculus, under which the definition of derivatives and integrals is given in terms of the operations of multiplication and division in contrast to addition and subtraction in the usual definitions. Such an approach was suggested in a book of \textit{M. Grossman} and \textit{R. Katz} [``Non-Newtonian calculus''. Pigeon Cove, Mass.: Lee Press (1972; Zbl 0228.26002)]. Transforming multiplication to addition by logarithms, it is easy to see that for instance a multiplicative derivative equals to \(e^{(\ln f)^\prime}\). The authors give also some applications where they consider the usage of the language of multiplicative calculus as more useful than the usage of the usual calculus.