A combined approach for segment-specific market basket analysis (Q2426581)
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scientific article; zbMATH DE number 5266366
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | A combined approach for segment-specific market basket analysis |
scientific article; zbMATH DE number 5266366 |
Statements
A combined approach for segment-specific market basket analysis (English)
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22 April 2008
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marketing
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choice models
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market basket analysis
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cross-category effects
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segmentation
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0.8184583187103271
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0.7495285272598267
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0.7316080927848816
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0.726073145866394
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0.7249851226806641
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