Data mining of association structures to model consumer behaviour. (Q5958482)

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scientific article; zbMATH DE number 1715483
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    Data mining of association structures to model consumer behaviour.
    scientific article; zbMATH DE number 1715483

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      Data mining of association structures to model consumer behaviour. (English)
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      3 March 2002
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      Bayesian model selection
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      Graphical log linear models
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      Market basket analysis
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      Markov chain Monte Carlo methods
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      Odds ratios
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