Implications of personalization offers on demand and supply network design: a case from the golf club industry (Q2572870)

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Implications of personalization offers on demand and supply network design: a case from the golf club industry
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    Implications of personalization offers on demand and supply network design: a case from the golf club industry (English)
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    4 November 2005
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    Mass customization
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    Personalization
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    Supply chain design
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    Golf club industry
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