Social media and sensemaking patterns in new product development: demystifying the customer sentiment (Q2669438)

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Social media and sensemaking patterns in new product development: demystifying the customer sentiment
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    Social media and sensemaking patterns in new product development: demystifying the customer sentiment (English)
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    9 March 2022
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    social media
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    new product development (NPD)
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    artificial intelligence
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    sensemaking
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    customer sentiment
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