Social media and sensemaking patterns in new product development: demystifying the customer sentiment (Q2669438)
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scientific article; zbMATH DE number 7486103
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| default for all languages | No label defined |
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| English | Social media and sensemaking patterns in new product development: demystifying the customer sentiment |
scientific article; zbMATH DE number 7486103 |
Statements
Social media and sensemaking patterns in new product development: demystifying the customer sentiment (English)
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9 March 2022
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social media
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new product development (NPD)
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artificial intelligence
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sensemaking
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customer sentiment
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0.6451347470283508
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0.6077564358711243
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0.6019851565361023
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0.5999430418014526
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0.598038911819458
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