Social media and sensemaking patterns in new product development: demystifying the customer sentiment (Q2669438)
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English | Social media and sensemaking patterns in new product development: demystifying the customer sentiment |
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Social media and sensemaking patterns in new product development: demystifying the customer sentiment (English)
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9 March 2022
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social media
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new product development (NPD)
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artificial intelligence
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sensemaking
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customer sentiment
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