Social media and sensemaking patterns in new product development: demystifying the customer sentiment

DOI10.1007/S10479-020-03775-6MaRDI QIDQ2669438zbMATH OpenOpenAlexFDO

Authors Mihalis Giannakis, Rameshwar Dubey, Shishi Yan, Konstantina Spanaki, Thanos Papadopoulos

Publication date 9 March 2022

Published in Annals of Operations Research (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.1007/s10479-020-03775-6

zbMATH Keywords

artificial intelligencecustomer sentimentnew product development (NPD)sensemakingsocial media

Mathematics Subject Classification ID

Software, source code, etc. for problems pertaining to game theory, economics, and finance (91-04) Consumer behavior, demand theory (91B42) Social networks; opinion dynamics (91D30)

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Cites work

• Customer reviews for demand distribution and sales nowcasting: a big data approach
• Decision analysis with classic and fuzzy EDAS modifications
• Event classification and location prediction from tweets during disasters
• How exposure to different opinions impacts the life cycle of social media
• Supplier default dependencies: empirical evidence from the automotive industry
• Transforming business using digital innovations: the application of AI, blockchain, cloud and data analytics

Cited in

(6)

• The role of alliance management, big data analytics and information visibility on new-product development capability
• Data-driven strategies in operation management: mining user-generated content in Twitter
• Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach
• Warranty operation enhancement through social media knowledge: a deep-learning methods
• Optimizing pricing and ordering strategies for new products in the presence of consumers with pre-purchase beliefs
• Big data applications with theoretical models and social media in financial management

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